Case Study:
PT Gapura Angkasa
I Company Profile Film

Gapura Angkasa is the largest Ground Handling company in Indonesia, providing airlines operating in Indonesia with an alternative choice in quality ground services; encompassing ramp, cargo & warehousing, passenger and baggage handling, flight operations and aircraft servicing.

Table of Contents

Concept

Ground-handling can be a complex topic. In the film, the scope of Gapura’s operations should be easy-to-understand for the average viewer, while also keeping it visually appealing to both their customers and connected businesses. To achieve a cohesive structure for this, a story of a traveler was chosen to showcase & tie-in Gapura Angkasa’s nationwide operations. Through the ongoing meetings and brief with the client, we were further able to narrow down our messaging and keywords, that would guide us throughout our process. 

Keywords:

Moodboard

Visual Style

Our key proposal for the look and style, was to have a blend of videography overlaid with 2D graphics. Consisting of elaborate animations that bring a excitement to the viewer, while keeping an friendly, approachable and modern overall appeal.

Initial Style Frames

Storyboard

The storyboard was designed in 3D. This workflow demanded a big upfront time & effort but had two key benefits:

  1. It was flexible in visualizing the final film as best as we could before filming, and easily accommodate any changes requested by client, extremely quickly.
  2. Once the initial asset-building work was done, those assets could be adjusted and utilized in the post-production.

Scheduling

Scheduling needed careful attention, as the production could only take place for 4 days, with only one day inside each of the two airports (Bali & Jakarta). The two-day shoot inside the airports was scheduled based on a pre-defined list of key flights that we needed to capture, and the remaining time allotment for our ‘traveler’s journey’ shoot. There were a number of additional considerations, including security pass-through time and buffer time for additional coverage.

Locations:

Production

Our core on-set team was nuclear in size to ensure maximum flexibility on the day of shoot. This was especially key for us inside the airport, as certain key flight landings and take-off procedures had to be captured in a timely manner, and the team had to be dynamic and respond promptly to new, developing situations.

Post-Production

The first cut was produced in 1 month. All post-production took place in-house, and client review meetings were held remotely.

In this time, the script was also being recorded and translated into three languages for the final outputs.

Delivery

The final film was sent to the client, along with a short teaser video for social channels. 

Credits

Agency:
AUMO Group

In association with: Dotcom Solution

Direction & Post Production:
Mohit Sebastian

Line Producer and Project Coordinator:
Audricno Pangestu

Primary Camera:
Robin Khung

Secondary Camera:
Kenhard Leonardo

Drone:
Christopher Edo
Moses Hanny

Model:
Natasha Sara

Lighting:
Kenhard Leonardo

Lighting Assistants:
Tonny Huang
Kevin Anugerah